E-Commerce Mobile App
A seamless shopping experience with intuitive navigation and smooth checkout flow. Increased conversion rate by 35%.
Overview
This comprehensive e-commerce mobile application was designed to revolutionize the online shopping experience. The project focused on creating an intuitive interface that guides users through the entire purchase journey, from product discovery to checkout completion.
Challenge
The main challenge was to reduce cart abandonment rates and improve the overall conversion rate. Users were experiencing friction during the checkout process, and product discovery was not optimized.
Solution
We implemented a one-page checkout flow, improved product filtering and search capabilities, and added personalized product recommendations. The design featured clear CTAs, minimal form fields, and multiple payment options.
Design Process
Research & Discovery
Conducted user interviews and competitive analysis to understand pain points
Wireframing
Created low-fidelity wireframes and user flows
UI Design
Developed high-fidelity mockups with brand guidelines
Prototyping
Built interactive prototypes for user testing
Testing & Iteration
Conducted usability testing and refined designs
Development Handoff
Delivered design specs and assets to development team
Results & Impact
35% increase in conversion rate
50% reduction in cart abandonment
4.8/5 average user rating
200K+ downloads in first 3 months
Project Showcase
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Ready to see this project in action?
Explore the live project or check out my complete Figma portfolio to see the full design process.